PROjection mapping

Nearly everywhere, you see projection mapping. From the Tour de France, To the Golden Jubilee, and at premieres and press launches. Large scale projections usually on buildings or monuments, and sometimes making these structures look like they are doing the impossible.

AV3 has been provide projection mapping services for a number of years now, with clients such as Jaguar, Audi, Channel 4.

Combining our technical knowledge of projectors, lenses and playback systems, and our creative visual production side, AV3 can offer you a full package to cover any event you would like us to work on with you,
Helping you create a strong brand, or just allowing you to entertain!

How to projection map a building

The first thing you need to do, if you want to make this work well, is choose a good structure!

As with all projections, they work best when you dont have any other lights around. So checking whether street lights or security lights might turn on, will make the difference to whether this can work.
Also remember, if its outside, the sun needs to have gone down quite a way before your projections will show up.
Power and projector placement, should be the next concern. The bigger the projection, the more power you will need, and probably a larger area to project from!

AV3 will walk you through the whole process, and help you create what you would like to see.


December 31st, 2013

AV3's 2013.

2013 has been a busy one for AV3 it started with 2 Projection Mapping Jobs, a live holgraphic vj set at the Kinetica Art Fair, VJing for Nokia in Barcelona, the Southport Weekender, the last Run To The Sun, Glastonbury, Beat Herder, Camp Bestival, Dour Festival (BG), Day at the Park (NL), Sziget Festival (HGY) and Mission Dance Weekend (ROM) touring with Booka Shade, South West Four, Relentless Live and many more private parties and events. Then to top it all off, more mapping for a Channel 4 short film, and an Advert for Jaguar!

March 1st, 2013

AV3 VJ at the MWC in Barcelona For Nokia.

AV3 was asked to produce some specially branded visuals and VJ live for Nokia's trade stand at the Mobile World Congress in Barcelona. The live VJ set was used as the backdrop to Nokia's "Happy Hour" and the visuals were themed towards the new Windows Mobile platform. See a short film here.


watch the jaguar advert

AV3 was asked by international film, tv and ad company Smuggler to provide video systems and projection for Jaguars latest advert. The #GoodToBeBad campaign, and was broadcast during the coveted SuperBowl Ad slot. The final advert can be seen here.