Jaguar Superbowl Advert

AV3 provided mapped video projections for jaguar's latest advert for the new F-Type. The advert will be broadcast during the coveted superbowl ad break.

AV3 was asked by international film, tv and ad company Smuggler to provide video systems and projection for Jaguars latest advert. The #GoodToBeBad campaign, and was broadcast during the coveted SuperBowl Ad slot. The final advert can be seen here.


THE Brief

The brief was simple, Jaguar asked for 3 walls and a ceiling of a large Georgian room in London to be covered by mapped projections, with the ability for images to move seamlessly between all the walls. An actor, Sir Ben Kingsley, would then walk amongst the projections, and be filmed for the advert. The advert was directed by Kings Speech and Les Miserables director Tom Hooper. The advert will be primarily broadcast in the US, during the prestigious Super Bowl Ad Break. The advert will get its first broadcast during that slot on the 2nd of February 2014.

News

December 31st, 2013

AV3's 2013.

2013 has been a busy one for AV3 it started with 2 Projection Mapping Jobs, a live holgraphic vj set at the Kinetica Art Fair, VJing for Nokia in Barcelona, the Southport Weekender, the last Run To The Sun, Glastonbury, Beat Herder, Camp Bestival, Dour Festival (BG), Day at the Park (NL), Sziget Festival (HGY) and Mission Dance Weekend (ROM) touring with Booka Shade, South West Four, Relentless Live and many more private parties and events. Then to top it all off, more mapping for a Channel 4 short film, and an Advert for Jaguar!

March 1st, 2013

AV3 VJ at the MWC in Barcelona For Nokia.

AV3 was asked to produce some specially branded visuals and VJ live for Nokia's trade stand at the Mobile World Congress in Barcelona. The live VJ set was used as the backdrop to Nokia's "Happy Hour" and the visuals were themed towards the new Windows Mobile platform. See a short film here.

Spotlight

watch the jaguar advert

av3 provided projection and playback services

AV3 was asked by international film, tv and ad company Smuggler to provide video systems and projection for Jaguars latest advert. The #GoodToBeBad campaign, and was broadcast during the coveted SuperBowl Ad slot. The final advert can be seen here.