AV3 was asked by international film, tv and ad company Smuggler to provide video systems and projection for Jaguars latest advert. The #GoodToBeBad campaign, and was broadcast during the coveted SuperBowl Ad slot. The final advert can be seen here.
The brief was simple, Jaguar asked for 3 walls and a ceiling of a large Georgian room in London to be covered by mapped projections, with the ability for images to move seamlessly between all the walls. An actor, Sir Ben Kingsley, would then walk amongst the projections, and be filmed for the advert. The advert was directed by Kings Speech and Les Miserables director Tom Hooper. The advert will be primarily broadcast in the US, during the prestigious Super Bowl Ad Break. The advert will get its first broadcast during that slot on the 2nd of February 2014.